For a year, agencies have sold “AEO” and “GEO” as new disciplines with new retainers, and marketing budgets have quietly moved to chase them. On 15 May 2026, Google ended
You may still be focusing on rankings. Google is focusing on what its AI can understand and use. In February 2026, the gap between ‘indexed’ and ‘AI-visible’ widened. While Google
For years, marketing AI was a promise. Chatbots, demos, and pilot projects dominated headlines, but results were limited. In 2026, the industry shifted. AI now drives marketing operations in real
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