Service: Technical SEO & AI Overview Optimisation
Client: Dr. Yasser Mehrez Pain Management Clinic
Industry: Medical / Pain Management
Location: London, UK
The challenge
Dr. Yasser Mehrez runs a respected pain management clinic in London. His website had strong medical content and a solid reputation. But then something went wrong.
A security-related incident compromised the site’s performance. Irrelevant queries began appearing in search reports, indexing became erratic, and core treatment pages (the pages that actually mattered) lost visibility. For a Harley Street practice, being hard to find online simply wasn’t an option.
He came to Legend DigiTech with request to restore search trust, rebuild medical authority, and ensure the website could be found by patients who needed his expertise.
The solution
Legend DigiTech executed a three-pronged strategy focused on technical recovery, content authority, and future-proofing for AI-driven search.
- Technical recovery and stabilisation: We cleaned elements impacting search trust signals, requested reindexing of priority treatment pages, improved crawl consistency through sitemap refinement, and verified the site’s clean security status in Google Search Console. The foundation had to be solid before anything else.
- Content optimisation for medical authority: We improved headings and aligned medical terminology to match how patients actually search. Internal linking between treatment services was strengthened, and service pages targeting chronic pain treatments (including groin pain, epidural injections, sciatica management, fibromyalgia support, and chronic back pain) were given clearer structure and depth.
- AI SEO and answer engine optimisation: Recognising that search is increasingly driven by AI-generated answers, we added informational sections addressing common patient questions. Semantic clarity was improved to align with conversational search intent, and content was structured to support AI-generated summaries.
The results
The impact was measurable across every key metric. Within six months of the technical cleanup and optimisation work, Legend DigiTech delivered:
- Patient traffic increased from 119 to 278
- Average position improved from invisible to competitive, 54.1 to 23.3
- Impressions strengthened across targeted medical queries
- Treatment pages regained visibility in London-based searches
- Informational medical content began appearing in AI-driven summaries, with measurable growth in impressions from question-based searches
What the client said:
“After the security issue, I was worried my practice had disappeared from search results. Legend DigiTech didn’t just fix the technical problems, they rebuilt my online presence properly. My clinic is now visible again for the treatments I specialise in, and I’m even showing up in AI-generated answers. I can’t thank them enough for giving me this peace of mind.”