Boosting Brand Visibility for a New Accounting Firm in Canada with Google Ads

The Challenge

A newly established accounting and taxation firm in Canada came to Legend DigiTech with a familiar problem faced by many startups: they needed to build brand awareness and generate qualified leads, but they were starting from absolute zero.

With no historical campaign data, no audience signals, and a limited initial budget, they couldn’t afford to waste a single dollar.

The goal was to establish visibility and drive cross-border tax service inquiries without burning through their budget.

The Results

Within the initial campaign phase, Legend DigiTech delivered measurable growth from a completely fresh account.

The solution

Legend DigiTech deployed a hybrid campaign approach designed to balance two priorities simultaneously: immediate lead generation and long-term brand building.

We built two parallel campaign tracks: High-intent Search campaigns targeted keywords like “cross-border tax” and “CPA Canada” using Maximize Conversions bidding to capture ready-to-buy traffic. Simultaneously, brand awareness campaigns used broad match and discovery-based targeting to build visibility and train Google’s algorithm with early performance signals.
We optimised relentlessly from day one: Continuous keyword refinement, aggressive negative keyword mining, and landing page alignment ensured every pound worked harder. Bid adjustments were made in real-time based on emerging performance data.

What the client said:

“Legend DigiTech took us from zero to 300+ qualified leads in our first campaign phase. They built everything from scratch and made our limited budget work harder than we thought possible.”

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