What Makes People Click? | The Psychology Behind High-Converting Landing Pages

V.I.S.A – The 4-Point Formula for a Green Light to the UK Innovator Founder Visa

Learn the science-backed techniques to create landing pages that boost your ROI!

Over 70% of landing page traffic never converts. 

Visitors decide whether they trust your landing page in under 3-5 seconds! 

The difference between a bounce and a conversion is often psychological. 

Join neuromarketing specialist Mary Brandswell as she reveals the psychological triggers behind high-converting landing pages. 

Learn what captures attention, builds trust, reduces drop-offs, and turns visitors into buyers in today’s AI-driven market. 

20 May 2026

Wednesday

1 PM UK Time

20 May 2026

Wednesday

1 PM UK Time

27 August

Wednesday

3 PM UK Time

Most people believe the UK Innovator Founder Visa is all about showing big money. 

WHAT YOU’LL WALK AWAY WITH

Meet the Speakers

Sarah Robson

━━━ Host | Customer Success Manager, Legend DigiTech  

Sarah helps founders simplify marketing and build brands that grow through clarity, trust, and sustainable positioning.

Mary Brandswell

━━━  Neuromarketing Specialist & Founder of INN Association   

Mary Brandswell is a neuromarketing and growth specialist with over 15 years of experience across edtech, fintech, prop firms, and nutra brands. 

She has worked with companies including ELSA Speak, Memrise, and Renue by Science, leading marketing, content, and growth initiatives. 

Mary is the founder of INN Association, a decision intelligence platform helping companies identify behavioural gaps in their marketing and improve conversion through applied neuromarketing.

Who Should Attend

  • Marketing and growth teams improving conversion performance  
  • Founders looking to increase leads and sales through smarter landing pages  
  • Product and design teams working on user behaviour and acquisition  
  • Brands struggling with high traffic but low conversions  
  • Teams that want to understand what truly drives buyer decisions  
  • Marketing and growth teams improving conversion performance  
  • Founders looking to increase leads and sales through smarter landing pages  
  • Product and design teams working on user behaviour and acquisition  
  • Brands struggling with high traffic but low conversions  
  • Teams that want to understand what truly drives buyer decisions  

If your landing pages are getting attention but not action, this session is for you. 

This webinar is ideal for: 

Your landing page is influencing decisions before people even scroll. 

Learn how psychology shapes trust, attention, and conversions and how to apply it to your own pages. 

Free live webinar. Limited seats available. 

Secure Your Spot Now

Webinar Goes Live In:

May 20, 2026 | Wednesday | 1PM UK Time 

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