AI shopping recommendations are disrupting traditional SEO
In April 2025, OpenAI launched new shopping tools inside ChatGPT. Users can now compare products, read reviews, and buy directly inside the chat without visiting other websites. This moves breaks Google’s long-standing “search-to-click” model, where users searched, clicked a result, and then made a purchase. What’s Changing in Online Search ChatGPT’s update adds product cards, […]