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If you’re still not getting a website thinking it’s too expensive or that you’re not tech-savvy enough, this article will debunk that. We’ll not be talking about the website quality; our gist is that if you have not yet had one, have one.
There are many ways you can start a website from scratch, regardless of your budget or other restrictions. It’s non-negotiable in this digital age; better make it a priority. Here are all the reasons why website is important for business.
10 Reasons Why You Need a Website
Based on studies conducted by eMarketer and Statista, online retail sales worldwide reached $6.51 trillion in 2023, with 22.3% of all retail sales being made through eCommerce websites.
Most people now check a business’s website before visiting any physical office. In this digital era, you’re already behind if you don’t have a website. You lose the potential customers who rely on online research before making decisions (and that’s almost everyone!).
A website is not a luxury for some companies—it’s a necessity for every business.
Let’s find out all the reasons why your business needs a website.
1- Brand Awareness and Visibility
A website displays your products or services to your potential customers all over the globe 24/7.
You are no longer limited to your local area or national market—you can directly target people worldwide.
With a website, you have the opportunity to reach and sell to the global market, both products and services.
2- Trust and Credibility
You can leverage your website for business growth.
Transparent, credible, and quality information helps you gain trust from your site visitors.
And trust brings conversions.
3- Customer Service
Who you are, what you offer, and how you work—all these details are bound to be on your website, saving your company a lot of time answering calls, emails, or repetitive questions.
You can use your human resources for what matters most; they won’t have to answer calls 24/7.
4- Maximum Traffic
Search engines crawl every page of your website for indexing. Once they are indexed, each page has the potential to rank at the top of Google SERPS.
Having a dedicated blogs section on your website lets you target specific keywords and rank your blogs on Google.
Most searchers only ever visit and stop at the first search result.
Google pushes trustworthy pages to the top of SERPs.
If it did with yours, this will mean higher traffic and visibility, ultimately growing awareness of your brand and revenue.
5- Digital Marketing and Advertising
Having a fully functional website lets you access endless marketing strategies. Digital marketing is booming alongside traditional marketing, even overshadowing traditional marketing efforts in terms of revenue.
With a website, you can display ads, build high-quality backlinks, and promote your business on multiple platforms.
Digital marketing is far more than just displaying ads. You can boost your traffic using strategic content marketing, SEO, and digital advertising campaigns.
6- Lead Generation (More Customers)
More traffic means a higher chance of converting your visitors into paying customers.
Many businesses have converted their websites into permanent lead-generation channels, boosting business growth and revenue without expensive marketing campaigns.
This doesn’t happen by chance; it requires a clear strategy and marketing plan.
If you are serious about your business growth, having a website and a proper marketing strategy is no longer an option—it is a requirement.
7- News and Company Updates
Displaying pop-up news or rolling updates on your website allows you to convey information to the right people without needing multiple communication channels, say, discounts or sales.
A lot of companies also announce company news with their teams or shareholders directly through their webpage.
You may not need to juggle multiple communication channels. Just update the website, and you’re all set.
8- Cost-Effective
A website is a one-time investment for a company. Once you pay the developer and designer, ongoing maintenance costs are negligible compared to the benefits.
The first expense that a website requires is the domain and hosting.
A domain is a specific or unique name you choose for your website. It’s your digital property; once you have purchased it, no one can buy or rent it.
The second notable expense is hosting. Hosting means paying for a web hosting platform to store and protect your website from malware and other malicious effects. A hosting provider hosts your website and runs it smoothly on its servers.
9- Build Business Consumer Relationship
A website offers a great channel for content marketing and audience engagement. In this digital age, content acts as a full-time salesman—working for your business 24/7 without spending a lot.
Content is a great way to engage with your audience, connect, and build a lasting customer relationship.
To engage with your audience, you can share blogs, videos, podcasts, and even behind-the-scenes footage of your business.
Content formats above are the most common (as they have more lasting impact), but you can always experiment.
10- Newsletter Subscription
Displaying a newsletter subscription box on your website lets you get your audience’s information and use it strategically.
Many businesses, especially creator-led ones, have turned newsletters into a permanent source of income.
The more people subscribe to your newsletter, the greater the chance you will reach their inbox and strategically sell your product or service.
Modern marketing is all about grabbing attention. Once you catch an eye, you have a huge opportunity to convert leads into customers.
Plus, many creators are now monetising their newsletters through sponsored brand promotions, creating another income stream for their business.
Benefits of Having a Website
The importance of website for business cannot be denied. In this digital age, most people visit your website before buying, applying, or even learning more about your company.
That is why a website has dedicated pages for all necessary information.
But it’s not just your communication channel; it can become your biggest lead-generation machine.
Many businesses know how to grab and convert a prospective client using smart funnel approaches and boost ROI.
A website is essential regardless of the company size. Having a strong digital presence is your ticket to standing out among the crowd and ensuring success.
Get Legend Digitech to Craft Your Website
Why website is important for business? There’s no reason it’s not.
A website is your chance to give first impressions; make it work to your advantage. It’s important to ensure your website is well-designed, highly responsive, and easy to navigate.
But first off, you need to find the right hands for your website.
Legend Digitech is a team of professional marketers, web designers, and developers who ensure your website stands out.
