Contents
What is SEO?
8 Steps to Advanced SEO for Doctors
1- Refer to Your Healthcare Marketing Plan
Having a healthcare marketing plan is just the first step. It’s non-negotiable, as this serves as your basis.
Several sections of your marketing plan, including competitor analysis, demographics, market research, and branding, determine your SEO strategy.
For instance, your target demographics. If you are clear about your audience, you can target accurate SEO keywords.
Knowing your competitors also gives you a broad opportunity to target any missed audience.
Let’s say you are cardiologist. Your audience can include people who are 40+ years of age or have a sedentary lifestyle.
You need to keep in mind fundamental factors in your business to grab the right audience through SEO.
2- Build a Responsive Website
Is your website already well-designed and highly responsive?
The effectiveness of your SEO strategy hinges on these.
It starts with choosing the right theme for your website and creating customised pages for your services.
Don’t forget to include a NAP (Name, Address, and Phone number) page, so that people can contact you.
Ensure all details are completely accurate and consistent throughout your virtual presence.
Google crawls through every page of your website, so ensure that it includes accurate information on each page.
List your services and contact details on the footer of your website (your designer will guide you even better).
If you want to do it yourself, refer to Wix.com or other AI tools for easy website design.
3- Search for the Relevant Keywords
After designing your website, use keyword research tools like UberSuggest, Ahrefs, Keywords Everywhere, or Moz to find relevant and effective keywords.
A keyword is a search term that a person puts into Google to find related information.
Targeting the appropriate SEO keywords for doctors can help you land a top position on Google.
Whilst searching keywords, focus on the ‘Search Volume’ and ‘Keyword Difficulty.’
Search volume shows the number of times a keyword is searched on Google.
Keyword difficulty indicates the difficulty of ranking a keyword at the top.
Keywords with 1,000+ SV and less than 30 KD are most preferrable.
You need to find relevant keywords for all the pages on your website.
4- Content Marketing
SEO-optimised content contains relevant keywords that help you rank in Google.
Take, for instance, this blog that uses the keyword ‘SEO strategy for doctors.’
You must naturally incorporate keywords above all.
If you are not a writer yourself, you can hire SEO writers to handle your written content.
Be sure to avoid keyword stuffing, i.e., excessively using the target keyword to rank.
Google now considers this practice as unethical, or black hat SEO.
5- Complete On-Page and Off-Page SEO
On-page SEO is a checklist that editors follow before publishing blogs on the website.
It includes keyword insertion, image optimisation, correct formatting of headings, and short paragraphs, among others.
The two most common SEO tools used for on-page SEO are Rank Math SEO and Yoast SEO.
On-page SEO is usually done by the SEO expert whilst publishing content.
During on-page SEO, it is best practice to publish an article with an author profile. Google prefers to rank blogs written by experts or people with firsthand experience.
Moreover, in off-page SEO, we create backlinks. A backlink is a link given to your website when another website mentions your information or links to your blog. Backlinks from high-authority websites are considered strong and increase your domain authority.
6- Create Your GMB profile
There are many types of SEO, but local SEO proves to be one of the most effective strategies for doctors.
Local SEO means optimising your healthcare practice’s profile for the local community or area where you are offering your services.
A GMB or Google My Business is a tool by Google that helps businesses create a profile and display the most relevant information on the internet.
Every GMB profile shows contact details, address, full name, reviews, location, services, and images.
How do local SEO and GMB work together?
Let’s say you are a physiotherapist.
When someone searches for terms ‘physiotherapist near me,’ your profile will pop up. Once they view your profile, they can read reviews, check your services, and call you to book an appointment.
The best part is that visitors can also add and share their pictures if they visit your facility. It gives a quick opportunity to view the business and contacts to book appointments.
7- Get Patient Reviews
More than 80% of people decide to make a purchase after searching for it online.
The same goes for healthcare.
People choose healthcare providers or doctors after carefully evaluating their patient reviews and reputation.
8- Create Social Media Profiles for Your Practice
Almost everyone is on social media in this digital age.
Leverage it to your advantage.
Social media is your most powerful tool to convey your message to the right audience.
and that takes good content. Create content relevant to your services, educate people about common conditions, and show positive patient results or reviews.
This step not only makes you trustworthy but also builds a solid reputation.
Show behind-the-scenes footage of your healthcare facility and how you care for your patients.
Create engaging stories to interact with your target audience.
Follow a planned content strategy that includes relevant content pillars.
You can create content in three categories: educational, sales, and general.
As a healthcare professional, be sure to be always factual and relevant.
Let Legend Digitech Handle Your Marketing
Legend Digitech is a team of expert marketing professionals helping businesses with their branding and marketing.
We offer advanced SEO strategy for doctors in 2025, offering comprehensive marketing services, from website design to SEO and content. We are here with you to build everything from the ground up.
Discuss your healthcare marketing strategies with our client manager at Legend Digitech.
First consultation is free!
