Generating Qualified Immigration Leads with Google Ads

Technical SEO & AI Overview Optimisation for Pain Management Clinic

Service: Google Ads Management

Client: RZ Immigration

Industry: Legal / Immigration Consultancy

The Challenge

Restoring Trust After Security Incident

Dr. Yasser Mehrez runs a respected pain management clinic in London. His website had strong medical content and a solid reputation. But then something went wrong.

A security-related incident compromised the site’s performance. Irrelevant queries began appearing in search reports, indexing became erratic, and core treatment pages (the pages that actually mattered) lost visibility. For a Harley Street practice, being hard to find online simply wasn’t an option.

He came to Legend DigiTech with request to restore search trust, rebuild medical authority, and ensure the website could be found by patients who needed his expertise.

The Results

Measureable Impact Within 6 Months

Patient traffic increased from 119 to 278
Average position improved from invisible to competitive, 54.1 to 23.3
Impressions strengthened across targeted medical queries
Treatment pages regained visibility in London-based searches
Informational medical content began appearing in AI-driven summaries, with measurable growth in impressions from question-based searches

Our Solution

A Strategic 3-Step Recovery Approach

Legend DigiTech executed a three-pronged strategy focused on technical recovery, content authority, and future-proofing for AI-driven search.

Technical recovery and stabilisation: We cleaned elements impacting search trust signals, requested reindexing of priority treatment pages, improved crawl consistency through sitemap refinement, and verified the site’s clean security status in Google Search Console. The foundation had to be solid before anything else.

Content optimisation for medical authority: We improved headings and aligned medical terminology to match how patients actually search. Internal linking between treatment services was strengthened, and service pages targeting chronic pain treatments (including groin pain, epidural injections, sciatica management, fibromyalgia support, and chronic back pain) were given clearer structure and depth.

AI SEO and answer engine optimisation: Recognising that search is increasingly driven by AI-generated answers, we added informational sections addressing common patient questions. Semantic clarity was improved to align with conversational search intent, and content was structured to support AI-generated summaries.

What the client said:

“After the security issue, I was worried my practice had disappeared from search results. Legend DigiTech didn’t just fix the technical problems, they rebuilt my online presence properly. My clinic is now visible again for the treatments I specialise in, and I’m even showing up in AI-generated answers. I can’t thank them enough for giving me this peace of mind.“

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