The Challenge
A local UK taxi company was running Google Ads, but the results simply weren’t there. Despite ongoing campaigns, they were trapped in a cycle of high costs and poor performance.
Their cost per booking consistently sat between £10-£12—unsustainable for a high-volume, low-margin business. Poor campaign structure was attracting irrelevant traffic, ad relevance was suffering, and their budget was leaking with nothing to show for it. They came to Legend DigiTech needing a complete rescue job.
The Results
The impact was immediate and dramatic. Within just two weeks of launching the restructured campaigns, Legend DigiTech delivered:
- 70+ bookings from a scaled campaign at just £4.80 per acquisition
- CPA reduced from £10-12 to as low as £3.09 (a ~70% cost reduction)
- CTR increased to 10.27%, indicating highly relevant ads
- ~21% conversion rate from one campaign snapshot
The solution
- Legend DigiTech conducted a full account audit and foun`d a campaign structure that was holding everything back. Here’s how we started:
- Landing page alignment: The booking journey was streamlined to remove friction and improve conversion rates.
- Complete campaign restructuring: We rebuilt everything with tightly themed ad groups focused exclusively on high-intent booking keywords. Wasted spend was cut-down through aggressive negative keyword targeting.
- Ad copy overhaul: New ad copy with stronger local intent signals dramatically improved ad relevance and Quality Score.
- Smarter bidding and targeting: We switched to conversion-focused bidding, refined geo-targeting to focus on high-demand service areas, and implemented device-level bid adjustments.
What the client said:
“Legend DigiTech turned our Google Ads around in two weeks. Our cost per booking dropped by 70% and we’re finally getting consistent, profitable results. They have helped us rebuild everything the right way.”