United Kingdom

Cookie Policy

On this page

1. About this policy

2. What cookies are

Cookies are small text files stored on, or read from, your browser or device. They may support website security, navigation, remembering preferences, measuring website performance, understanding whether advertising campaigns lead to visits or enquiries, and improving user experience.

Some cookies last only for the browsing session. Others remain for a defined period or until you delete them. Cookies may be set directly by Legend DigiTech or by approved third-party services used on the website. 

3. Technologies covered by this policy

This policy applies to cookies and comparable storage or access technologies, including where used:

  • to operate, protect and maintain the website;
  • to remember cookie preferences or other user choices;
  • to measure website traffic, page performance and user journeys;
  • to measure conversions and the effectiveness of paid advertising campaigns;
  • through tags, pixels, local storage, scripts, software tools or similar technologies;
  • to test page performance, forms, landing pages and campaign journeys; and
  • to detect misuse, fraud, service disruption or security events. 

4. Cookie categories and consent status

If our technology configuration changes, we will reassess the correct category and consent position before deployment and update this policy and the live cookie inventory where needed.

5. How we obtain and manage your choices

Our consent banner is provided through [CMP NAME]. It presents options to Accept allReject all or manage individual categories. The acceptance and rejection options should be presented with clear and equal access.

We do not treat scrolling, continued browsing, silence, inactivity or pre-ticked boxes as consent. Where consent is required, non-essential technologies remain disabled until you make a clear choice.

You may withdraw or change your consent at any time. Withdrawing consent does not affect processing that occurred lawfully before withdrawal, but relevant technologies will be disabled for future use on that browser or device once your preference is applied. 

6. Google services we use

Google Analytics

We may use Google Analytics to understand website usage, measure traffic and page performance, identify broad user journeys and improve the website. Analytics is treated as a consent-required category on this website because analytics configuration may support advertising campaign and conversion measurement.

Google Ads

When we run PPC campaigns, Google Ads may be used to measure campaign performance and conversions. Depending on campaign settings and the choices you make, advertising technologies may also support audience or remarketing functions. Google Ads-related storage and access technologies are not activated before the required consent is obtained.

Google Search Console

We may use Google Search Console as an administrative service to review how the website appears in Google Search, including indexing, search queries, technical errors and aggregate search performance. Search Console is not treated as a separate visitor-cookie category unless another website tag or technology is specifically configured to collect data from the visitor’s device.

Consent signals

Where Google tags are implemented, our website may use Google consent controls to communicate your analytics and advertising choices to those tags. These controls support the operation of the consent mechanism but do not replace the consent banner itself.

Further information about Google’s use of data is available through Google’s information on partner sites and Google’s Privacy Policy

7. Marketing pixels and campaign technologies

As a digital marketing agency, we may test or use campaign technologies such as conversion tags, pixels, remarketing scripts, lead-form tracking, social-media pixels, heatmap tools or landing-page analytics on our own website only where approved and consent-controlled where required.

Any new advertising, analytics, heatmap, chat, form, CRM, lead-generation or tracking technology should be assessed before deployment and reflected in the live cookie inventory where applicable. 

8. Current cookie and technology inventory

Our live inventory identifies the technologies detected on the website and, where applicable, their name, provider, purpose, category and retention period. The inventory must be regenerated or reviewed whenever tags, plugins, advertising tools, lead forms, chat tools, embeds or consent settings change. 

9. Third-party technologies

Some technologies are supplied by third parties that provide analytics, advertising, security, hosting, content delivery, forms, CRM, chat, campaign measurement or website functionality. Those providers may process device, browser, network, usage or interaction information in accordance with their own terms and privacy notices.

We review third-party tools before deployment and seek to limit them to what is appropriate for the relevant purpose. Where required, we use contractual safeguards, access controls, consent settings and international-transfer measures. More information about recipients and international processing is provided in our Privacy Policy

10. Retention

11. Browser and device controls

12. Changes to this policy

We may update this policy when our website, cookie configuration, providers, legal obligations or regulatory guidance changes. The updated version will be published on this page with a revised effective or review date. Where a change affects an existing consent choice, we may request that you make a new selection. 

13. Contact us

Data Protection Contact

Fahad Lateef
Data Protection Contact
info@legendgroup.uk
Phone: 0742 865 4445

General enquiries

Legend DigiTech Limited
Email: info@legenddigitech.com
Phone: +44 330 236 9333
Citygate House, 246–250 Romford Road, London, United Kingdom, E7 9HZ

You may also raise concerns with the Information Commissioner’s Office. Details are available at ico.org.uk/make-a-complaint.

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